Product Strategy

Beyond Products – Why Product Strategy is so Important

teams, vision

A strong product strategy is essential for delivering successful products that meet customer needs and drive business outcomes. Here are four reasons why it matters so much.

Set a Targeted Direction

A clear product strategy provides direction for product development and decision-making.

“The two most fundamental strategic choices are deciding where to play and how to win.”

Roger Martin
Product Strategy defines:
  • Target customers and key user needs
  • The product’s value proposition and competitive positioning
  • Strategic business objectives and KPIs
  • An aligned vision that guides what gets built

With strategy as a North Star, product efforts stay focused.

Drive Innovation & Key Investments

The right product strategy sets a platform for meaningful innovation. By identifying market gaps, emerging trends, and future needs, a strategy frames where to allocate resources for maximum R&D and innovation return.

It guides big bets, shaping the long-term roadmap. These major innovations propel competitiveness.

Creates priorities for the Product Roadmap

An intelligent strategy leads to efficient roadmaps, optimising for the highest business impact initiatives, given constraints. With priorities and strategic initiatives defined, roadmaps avoid waste and distraction.

Teams can sequence the roadmap with confidence, knowing that features ladder up to key objectives. Progress moves the needles that matter most.

Enable Stakeholder Alignment

Product strategy gives executives and stakeholders visibility into the path ahead. It outlines the vision, the WHY behind investments, and expected outcomes.

With strategy alignment across leadership, resources get secured. Initiatives receive sustained backing rather than wavering support.

The above reasons make product strategy indispensable for any company serious about building great products customers value. It keeps efforts grounded in purpose and business value. 

Our Experience with Product Teams

Bryter Work have supported product teams to understand market opportunities and create value hypotheses based on what is most important to their business strategy.  Following our unique approach, which develops knowledge through training core skills, uses workshops to solve real-world problems, and coaching to help product teams develop an entrepreneurial mindset, Product Teams working with us have been able to:

  • Carry out user research to rapidly identify areas of high opportunity,  and cancel work of low value that otherwise would have taken up valuable developer time and resources. 
  • Create value hypotheses and metrics that can be tracked across a portfolio of work.
  • Map their stakeholders and understand how to create communications that are appropriate to various groups, to leverage support and minimise friction.
  • Understand the risks and opportunities associated with releasing new products to the market, and actively manage these for product success.

Finally, if you’re wondering how to improve your strategy, take a look at our new SPARK program. Spark is the product capability accelerator that upskills in leadership, strategy AND delivery.

SPARK ignites your people’s talents to get them firing on all cylinders. And your customers go from meh to wow!

Seeing the unseen princess and the pea

Seeing the Unseen – revealing hidden blockers

coaching, people first, teams

As a leader, it’s easy to get caught up in the day-to-day operations of your organisation. You might be focused on meeting deadlines, managing employees, and making sure everything is running smoothly. However, it’s important to remember that there may be unseen problems lurking beneath the surface. Just like the princess in Hans Christian Andersen’s tale, you can sense that there is something wrong, but can’t quite put your finger on what it is. And without knowing what is wrong, you have no way of resolving it. Our coaches are experts at helping organisations with seeing the unseen blockers preventing them from achieving their outcomes.

Using Systems Thinking to see the unseen

One way to discover hidden problems and reveal the elephant in your office is systems thinking. This approach involves looking at your organisation as a whole, rather than just focusing on individual parts. By examining the relationships between different parts of the system, together we can identify areas where changes in one area may have unintended consequences in other areas.

Seeing the unseen with Visual Thinking

Another useful tool for uncovering these hidden issues is visual thinking. This approach involves using metaphors, diagrams, maps, and other visual aids to represent complex ideas and information. By visualising the workings of your organisation, you can gain a deeper understanding of how different parts of the system are interconnected and clearly see where potential problems may be lurking.

Making change with the help of a Systems Coach

Once you’ve identified potential problem areas, it’s important to take action to address them. This is where systems coaching comes in. Our systems coaches can help you develop strategies for addressing complex problems and implementing changes in a way that minimises disruption to your organisation.

Of course, it’s not always easy to identify unseen problems. It can be difficult for a busy leadership team to step back and take a broader view. That’s why it’s important to cultivate a culture of open communication and encourage feedback from employees at all levels. By listening to the voices of everyone, you can gain valuable insights into areas where your organisation may be struggling.

Ultimately, the key to uncovering unseen problems at work is to be proactive. Don’t wait until a problem becomes too big to ignore before taking action. By using tools like visual thinking, systems thinking, and systems coaching, we can help you can stay ahead of the curve and ensure that your organisation is operating at its full potential.

Are your teams high-performing or entrepreneurial?

collaboration, teams

Let’s look at collaborative team structures…

There are two collaborative team structures (and only two) that work well in fast-moving, innovative organisations. These are high-performing teams and entrepreneurial teams. Both have their place, and which one suits your organisation will depend on a number of factors. We can help you choose the right one for your context.

HIGH PERFORMING TEAMS
high performing collaborative team structures

High-performing teams don’t have dependencies and work with team members with the right skills. They also have the safety (guardrails or constraints) to work autonomously to deliver the outcomes for which they are responsible.

 

ENTREPRENEURIAL TEAMS
entrepreneurial collaborative team structures

Entrepreneurial teams take this one step further by defining and owning their budgets and outcomes. This kind of team is more innovative and acts more like a start-up within the larger organisation.

 

Collaborative teams are crucial to deliver value efficiently to your customers. However, creating teams like this isn’t easy. A mindset shift is needed in order to fully leverage the power of collaborative, customer-centric teams.

We trigger the ‘lightbulb moments’ for your team members to realise what’s possible. Through coaching, mentoring, and training, we help you overcome common challenges to realise the benefits that your new team structures bring.

Find out how we can help.