Why is a strong company vision important in leadership?
Vision provides the inspiration and clarity that enable teams to understand what they are working towards, and to do it in a way that means that they are able to make more of the decisions themselves. Without a clear and inspiring vision, teams may struggle to connect to the day-to-day work, meaning that decision-making must be made by fewer people higher up in the organisation. This causes delay and frustration all around.
Symptoms of a lack of company vision
Lack of Vision in your company may show up in the following ways:
- Staff need a lot of clarifying information to carry out day to day work
- Projects mostly focus on maintaining the status quo or reacting to issues, rather than breaking new ground
- Teams find it hard to describe what they do, or why they are doing it
- Teams lack motivation and find it hard to get new initiatives moving
In conclusion, a strong company vision is essential for effective leadership. It provides inspiration and clarity for teams, enabling them to understand their purpose and make more informed decisions. Without a clear vision, decision-making can become centralised, leading to delays and frustration. A lack of vision may manifest itself in the need for frequent clarifications, a focus on maintaining the status quo, and a lack of motivation.
If you are experiencing any of these behaviours, it may be time for a new vision workshop and alignment for your organisation.